We all want to see more young people playing sport, right?
Well it might be time to review your club or association’s approach to communication and marketing when it comes to youth.
Two key themes that emerged during the consultation phase of the Increasing Access to Sport project were that many young people believed there were not enough opportunities to play sport in the Latrobe Valley and that they did not feel sport was for them.
Now we could debate whether that is an entirely fair reflection of sport opportunities in the region, but it does little to address the issue. That’s how some of our young people feel, so how are we going to change that perception?
We can start with the way we approach marketing, which is often the first impression a person gets of a sports club or association – be it via social media, website, flyer or brochure – long before they walk through the door.
We know grassroots sporting clubs have limited resources to put towards communications and marketing strategies and implementation. However, there are some simple considerations that can be made to ensure any activity that does take place in this space has a high likelihood of succeeding – or at the very least not being counter-productive.
So here are some simple questions to ask when marketing your club or association to a target market that includes youth participants.
For more tips on marketing your sports organisation to youth, contact GippSport Community Sport Planning Officer Damen Francis at firstname.lastname@example.org